Allan Baillie
Custom Squarespace Website for Photographer
Custom Website for Allan Baillie | Fine Art Photographer
In the world of fine art photography, presenting a portfolio that truly reflects the essence of the artist’s work is paramount. When Allan Baillie, a renowned fine art photographer based in New York and San Miguel de Allende, approached me for a custom Squarespace site, he was looking for more than just a digital platform.
Allan wanted a website that could encapsulate the sublime beauty of his black and white botanical photographs while paving the way for new projects and opportunities. This case study delves into how we achieved this through a bespoke Squarespace design that elegantly showcases Allan’s unique artistic vision.
The Challenge
Allan Baillie’s photography captures the timeless and serene beauty of nature through stunning black and white imagery. His portfolio is a testament to his deep appreciation for the subtleties of his subject matter.
The challenge was to create a website that not only highlights the delicate and impactful vision behind his work, but that also provides a user-friendly experience that generously supports his future projects and ambitions.
The Solution
To address Allan’s needs, we embarked on a collaborative journey to refine his brand’s digital presence. Our approach involved:
Audience Identification: We pinpointed Allan’s target audiences to tailor the website’s design and content effectively.
Visual and Functional Design: Drawing inspiration from Allan’s botanical art, we chose a warm, earthy color palette complemented by minimalist layouts and classical fonts. This design choice enhances the website’s aesthetic while ensuring an elevated and cohesive user experience.
Seamless Integration: We ensured that the website’s layout and functionality align with Allan’s artistic goals, providing an intuitive navigation experience that resonates with his audience.
Allan’s new website has better positioned him for international commissions and print sales, invitations to exhibit his work, and a book publishing opportunity with a UK-based publisher.
Services
Custom Squarespace Website
Brand Identity
Website Copy
Flip Book
Newsletter Template Design
Collateral Design
Home Page
Photo Gallery
Brand Collateral | Business Card
In my client’s words:
"Before working with Elizabeth, my website was a costly, hidden corner of the internet. I needed a fresh start but worried about costs and finding someone who understood an artist's needs. Elizabeth exceeded all my expectations. I've now landed major clients, received countless compliments, and got an invitation to exhibit in Europe. Her generosity and patience have been invaluable. Recommending Elizabeth is second nature. She’s the perfect designer for any artist looking to create a standout website." ~ Allan Baillie
