Streamline Your Creative Business: Effortlessly Add Teaching and Coaching with Acuity Scheduling
As artists and creatives, most of us are on the lookout for ways to grow our careers and share our passion with others. Many of us have considered offering services like workshops, classes, or consultations but the idea of managing all the administrative tasks that come with implementing these offerings can be overwhelming. Especially if you'd rather spend your time creating. In this post I’ll describe a tool that can be an absolute game-changer for your creative business: Acuity Scheduling. It's designed to work seamlessly with Squarespace websites, and it can help you introduce new services without drowning in administrative work.
Navigating the Shifting Landscape of Print-on-Demand: A Call for Independent Choices
In a rapidly changing print-on-demand (POD) industry, artists face significant challenges, especially when partnering with venture-backed companies that prioritize profits over fair compensation.
In a recent article by the founder of Fine Art America, Sean Broihier, examines the current state of the industry, emphasizing the importance of independent platforms and the need for artists to take control of their sales channels. This post builds on a previous post I published about online marketplaces for art.
How to Make a Page Private and Password Protected in Squarespace 7.1 (Step-by-Step Tutorial)
Looking to make a page private and password-protected on your Squarespace 7.1 website? This blog post and step-by-step video tutorial shows you exactly how to secure any page on your site with a password, giving you complete control over who can view your content. Perfect for beginners, this easy-to-follow tutorial will help you protect sensitive information or exclusive content.
Why Selling Art Online is More Viable Than Ever—Strategies for Today's Market
In an art world where the internet has become increasingly essential, selling art online is no longer a side option; it’s the main event. The art market has steadily shifted to embrace online platforms. With the lessons learned from recent reports, if you're still relying primarily on in-person sales or hesitating to put your work online, now is the time to reconsider. In this post, we'll review why and how you can prioritize online sales in today's art market.
Custom Squarespace Site for New York-Based Fine Art Photographer
In the world of fine art photography, presenting a portfolio that truly reflects the essence of the artist’s work is paramount. When Allan Baillie, a renowned fine art photographer based in New York and San Miguel de Allende, approached me for a custom Squarespace site, he sought more than just a digital platform. He needed a website that could encapsulate the sublime beauty of his black and white botanical photographs while paving the way for new projects and opportunities. This case study delves into how we achieved this through a bespoke Squarespace design that elegantly showcases Allan’s unique artistic vision.
Return Policy for Original Art: Four Approaches (Plus Free Templates)
Creating a return policy for original art is an essential part of running your art business online. It sets clear expectations for buyers and builds trust, which can significantly affect your sales. In this post, we'll explore four different return policy approaches you can use for your art. Plus, you can also download a free template pack to tailor these policies to your business.
Boost Your Art Exhibition’s Success with This 3-Month Promotion Planning Roadmap
Congratulations on your upcoming exhibition! If you're pondering the best way to navigate the intricate world of event communications and promotion without delving into paid advertising, you're in the right place. This blog post unveils a 3-month timeline, essentially your roadmap, to guide you through the intricacies of planning communication and promotion for your exhibition.
Auto-publish Squarespace blog posts on Pinterest and grow your audience effortlessly
Blogging is a great way to share your ideas and expertise with the world, and with the help of social media, you can reach even more people. Pinterest is a popular visual search engine that can help you grow your blog's audience by providing a platform to showcase your content to millions of users.
In this blog post, we'll explore how to automatically publish your Squarespace blog posts to your Pinterest feed by linking your site's RSS feed.
Unlocking SEO for Artists: Crafting and Optimizing Your Blog Posts on Squarespace 7.1
In this post, I’ll be covering how to effectively prepare your blog posts for publishing inside Squarespace 7.1. I'll cover how to create your post, but more importantly, to how to use categories, tags, and SEO descriptions to improve your overall site SEO. Plus, I've included a helpful video tutorial to visually guide you through the process. Whether you're new to Squarespace or want to enhance your current blogging skills, this post has you covered.
Step-by-Step Tutorial: How to Create a Custom "Link in Bio" Page for Instagram on Squarespace
In the ever-evolving world of social media, it's helpful to create a custom links page on your Squarespace website. A custom links page allows you to showcase multiple links in one place, making it easier for your followers to explore your artwork, content, products, or services. In this step-by-step guide, we'll walk you through the process of creating a custom links page for your Instagram profile on Squarespace.
Three Simple Ways to Customize the Built-in Domain in Squarespace
When it comes to building a website, creating a unique and memorable online identity is crucial. One important aspect of establishing your brand's presence is having a custom domain name. You’ll have 3 options when it comes to customizing your built-in domain in Squarespace (purchase a new domain, connect an existing domain, or update the Squarespace built-in domain. In this post, we’ll walk through each of those options, and how to set them up inside Squarespace 7.1, step-by-step.
Enhancing Your Artist Portfolio Website: Unleashing the Power of Creative Pop-Ups
As artists, it's essential to capture the attention of our audience and cultivate a loyal following. In this post we're going to explore a powerful yet often overlooked resource for building your email list: promotional pop-ups. Prepare to discover a variety of pop-up ideas that will encourage site visitors to join your artistic community. It's time to embrace this underutilized resource and watch your list-building efforts thrive!
How to Set Up a Pop-Up in Squarespace 7.1: Step-by-Step Guide
Pop-ups are a powerful tool for capturing visitor attention, promoting special offers, and growing your email list. If you're using Squarespace 7.1, you're in luck! Squarespace makes it easy to set up pop-ups without any coding knowledge. In this step-by-step tutorial, we'll guide you through the process of creating a pop-up within your Squarespace website.
How to Add Your Instagram Feed to Your Squarespace Site
In this step-by-step video tutorial, I'll show you how to effortlessly add your Instagram feed to your Squarespace 7.1 site, enabling you to display your latest posts to your site visitors in a beautiful and consistent manner.
10 Good Reasons to Hire a Squarespace Web Designer
As an artist, your website is your online portfolio, your storefront, and your digital representation to the world. It's essential to make sure that it looks professional, engaging, and easy to use. That's where a Squarespace web designer comes in. Here are ten reasons why you should consider hiring a Squarespace web designer for your website.
Free Customizable Lead Magnet for Visual Artists: Framing Guide
Build your email list with this pre-written, beautifully designed 14-page editable Canva template. Give your fans and art collectors a framing guide, with expert recommendations and resources. Customize as much or as little as you want.
Drag and drop images of your own work into the document;
Modify the color palette with your brand colors;
Edit the text as desired.
Or, simply personalize the guide by adding your name and contact information. It’s all ready to go, so it really is THAT easy!
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Welcome! I’m Dr. Elizabeth MacLean.
I’m a media and communications consultant, art director/designer and educator who helps visual artists and creatives launch and grow their online presence through custom Squarespace services, training and writing. I built my consulting business by helping my creative entrepreneur clients shine online - without the overwhelm.
When I’m I'm not working, I’m dedicated to my own creative projects, and to being a dog-mom to my 10-year old rescue pup. I live in San Miguel de Allende, Mexico, and Austin, USA, and am originally from Venezuela.
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