Creating a return policy for original art is an essential part of running your art business online. It sets clear expectations for buyers and builds trust, which can significantly affect your sales. In this post, we'll explore four different return policy approaches you can use for your art. Plus, you can also download a free template pack to tailor these policies to your business.

Did you know that adding a hero statement to your portfolio website can help to retain first-time visitors AND improve your site’s SEO?! Because it contains all the information a person needs in order to know if you and your work are right for them, it is a simple way to retain visitors who are discovering you, and your work, for the first time.

Your website’s home page is a crucial part of your online presence. It’s usually the first thing people see when they visit your site, and it sets the tone for the rest of their experience. It’s also critical to get things right on your home page because it is the page that gets the most attention.

But what if you don't know where to start? I've got you covered with seven ways you can optimize your artist website home page.

In this post, I share 30 effective call to action (CTA) examples that you can implement on your artist website and/or social media to encourage your visitors to interact with your brand in the way you want, whether that is to purchase your product or find out more about your services.

In this post, I’ll show you how to add some code to your Squarespace website footer so that you never have to update the copyright year again. Adding this line of html code is super easy, so don’t be afraid to try it — even if you’ve never added code to your Squarespace site before.

This post includes prompts and tips to help you craft (or edit) your artist bio and artist statement like a pro. There are no hard or fast rules, but there are a few industry conventions that are associated with ‘communicating professionally,’ so, depending on your professional objectives, I’ve included them for your consideration.