In an art world where the internet has become increasingly essential, selling art online is no longer a side option; it’s the main event. The art market has steadily shifted to embrace online platforms. With the lessons learned from recent reports, if you're still relying primarily on in-person sales or hesitating to put your work online, now is the time to reconsider. In this post, we'll review why and how you can prioritize online sales in today's art market.

Creating a return policy for original art is an essential part of running your art business online. It sets clear expectations for buyers and builds trust, which can significantly affect your sales. In this post, we'll explore four different return policy approaches you can use for your art. Plus, you can also download a free template pack to tailor these policies to your business.

In this post, I’ll be covering how to effectively prepare your blog posts for publishing inside Squarespace 7.1. I'll cover how to create your post, but more importantly, to how to use categories, tags, and SEO descriptions to improve your overall site SEO. Plus, I've included a helpful video tutorial to visually guide you through the process. Whether you're new to Squarespace or want to enhance your current blogging skills, this post has you covered.

In the ever-evolving world of social media, it's helpful to create a custom links page on your Squarespace website. A custom links page allows you to showcase multiple links in one place, making it easier for your followers to explore your artwork, content, products, or services. In this step-by-step guide, we'll walk you through the process of creating a custom links page for your Instagram profile on Squarespace.

When it comes to building a website, creating a unique and memorable online identity is crucial. One important aspect of establishing your brand's presence is having a custom domain name. You’ll have 3 options when it comes to customizing your built-in domain in Squarespace (purchase a new domain, connect an existing domain, or update the Squarespace built-in domain. In this post, we’ll walk through each of those options, and how to set them up inside Squarespace 7.1, step-by-step.

In this post, I provide a brief comparison of 10 leading art marketplaces, including popular platforms like Etsy, RedBubble, Saatchi Art, Artfinder, and more. We'll examine the benefits and drawbacks of each platform, as well as the associated costs and fees, to help you make an informed decision and find the best platform for your art.

One of the things I sometimes get asked by illustrators and designers who are considering launching their own website with Squarespace is “how does this compare to Etsy?” In this post, I provide a side-by-side comparison of Squarespace and Etsy to help you figure out what would work best for your creative business.

Here is a step-by-step video tutorial that goes over three ways you can embed a PDF document in your Squarespace 7.1. website.

Your website’s home page is a crucial part of your online presence. It’s usually the first thing people see when they visit your site, and it sets the tone for the rest of their experience. It’s also critical to get things right on your home page because it is the page that gets the most attention.

But what if you don't know where to start? I've got you covered with seven ways you can optimize your artist website home page.

One of the features Squarespace recently introduced is the ability to upload videos directly up to a site. In this post, I demonstrate how to use this feature to incorporate a background video in a header or banner in Squarespace 7.1. Use this effect to achieve a unique, and engaging visual experience on your site.

In January of 2021, Contently, an industry authority on content marketing, surveyed their community to find out what they thought their most important content format would be, based on what best aligns with consumer preferences. Survey said (in my best game show host voice): “blog posts,” followed closely by “videos.”

If you’re wondering if you’re ready for a new website, or if you’ve been putting it off for some time, this post covers some sure signs that it’s time to take the bull by the horns, so-to-speak, and step up your game!

Did you know? One of the most important things you can do to set up your website for up for success is to optimize your website images for better SEO. In this post, I’ll cover a few things you can do to prepare your images before and after you upload them to your website.

Professional designers will usually agree on this point. You can separate great design from average design by the use of typography. There is a lot to learn about typography, as in any field, but there are also a few basic rules that will help you avoid making mistakes related to font use. In this post, I’m deliberately keeping things simple so that you can create a standout brand identity without getting lost in too much detail.

An artist’s portfolio site is so much more than a collection of artworks. It is also a business and marketing tool that is capable of attracting new business, and generating profitable, sustainable growth over time. Whether you are thinking about creating your first site, or if you've had a site for years, here are a few things to avoid, and a few things you can implement instead.

If you’re an artist who is interested in building momentum around a particular social, cultural, environmental or political issue that is meaningful to you, and you’ve been struggling with how to present your work on your website, this post is for you.

In this post, we’ll review some of the layout options available for portfolio pages in Squarespace 7.1, including a few that will add an additional layer of interactivity to your online portfolio.

Squarespace and Wix are both great website builder platforms, but they also stack up very differently based on where you currently are in your business, and where you might want to take it in the future. In this infographic post, I’m going to share a snapshot comparison of both website builders, so you can identify some of the features that are important to you at a glance.