Custom Squarespace Site for New York-Based Fine Art Photographer
In the world of fine art photography, presenting a portfolio that truly reflects the essence of the artist’s work is paramount. When Allan Baillie, a renowned fine art photographer based in New York and San Miguel de Allende, approached me for a custom Squarespace site, he sought more than just a digital platform. He needed a website that could encapsulate the sublime beauty of his black and white botanical photographs while paving the way for new projects and opportunities. This case study delves into how we achieved this through a bespoke Squarespace design that elegantly showcases Allan’s unique artistic vision.
Telling Your Story Through Images: Planning Ahead for a Meaningful Photoshoot
If you’re in the process of creating/revamping a website or social media, it helps to get organized when it comes to planning a photoshoot that will yield a range of images for your creative business.
Whether you are taking the images yourself, enlisting the help of a friend, or hiring a professional photographer, planning ahead for a photo shoot also allows you to think carefully about what you would like your pictures to convey about yourself as an artist.
This post is designed to help you think about incorporating a broader range of imagery that can help capture the attention of your audience and set the tone for the kind of relationship you’d like to have with your fans and collectors.
Four Inspiring Visual Artist Videos, from Delightful Intros to Engaging Studio Visits
In January of 2021, Contently, an industry authority on content marketing, surveyed their community to find out what they thought their most important content format would be, based on what best aligns with consumer preferences. Survey said (in my best game show host voice): “blog posts,” followed closely by “videos.”
Round Up: Three Inspiring Artist/Activist Portfolio Website Examples
If you’re an artist who is interested in building momentum around a particular social, cultural, environmental or political issue that is meaningful to you, and you’ve been struggling with how to present your work on your website, this post is for you.
Anatomy of a Successful Artist Portfolio Website: Paweł Jońca, Illustration Artist
In this post, I review the website of one of Poland’s most renowned illustrators, Paweł Jońca, who is based in Warsaw. There is so much about this site that we can all learn from. Admire Paweł’s amazing work when you visit his site, but before you do, let’s review a few web design practices that I believe make this website stand out from the competition.
Free Customizable Lead Magnet for Visual Artists: Framing Guide
Build your email list with this pre-written, beautifully designed 14-page editable Canva template. Give your fans and art collectors a framing guide, with expert recommendations and resources. Customize as much or as little as you want.
Drag and drop images of your own work into the document;
Modify the color palette with your brand colors;
Edit the text as desired.
Or, simply personalize the guide by adding your name and contact information. It’s all ready to go, so it really is THAT easy!
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Welcome! I’m Dr. Elizabeth MacLean.
I’m a media and communications consultant, art director/designer and educator who helps visual artists and creatives launch and grow their online presence through custom Squarespace services, training and writing. I built my consulting business by helping my creative entrepreneur clients shine online - without the overwhelm.
When I’m I'm not working, I’m dedicated to my own creative projects, and to being a dog-mom to my 10-year old rescue pup. I live in San Miguel de Allende, Mexico, and Austin, USA, and am originally from Venezuela.
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