Website Refresh Service

Transform Your Creative Portfolio from Overlooked to Outstanding

Stop letting a dated website hold back your creative business. In just two weeks, we'll turn your online presence into a client-attracting powerhouse.

Breathe new life into your site

This service is designed specifically for artists and creatives who want to give their site a little “shoosh” without breaking the bank.Maybe your site feels dated, is tricky to navigate, or simply isn’t converting visitors into buyers. You’ve poured your creativity into your work—now it’s time to ensure your online presence does it justice.

Your Website Refresh Investment: Starting at $1,500

Less than the cost of a single commissioned piece, but with potential to generate countless new opportunities.

🎨 Unlimited Potential | 🚀 Two-Week Turnaround | 💯 Results-Driven Approach

After-View-Website-Refresh Service.jpg
Before-View-Website-Refresh Service.jpg

Your Website Refresh Transforms Your Site’s

Visual Impact

From dated to dazzling

User Experience

Seamless navigation that guides potential clients

Performance

Lightning-fast loading that keeps visitors engaged

Marketing Power

A website that tells your unique creative story

Why Choose Me

Expertise Rooted in Creative Understanding

  • Artist-Centric Approach: I speak your language, understanding that your website is an extension of your creative portfolio

  • Strategic Design Thinking: Combining technical precision with creative intuition

What Sets Me Apart

  • Tailored Solutions: Each website is as unique as the artist behind it

  • Performance-Driven Design: Websites that don't just look beautiful, but work hard to attract and convert your ideal clients

  • Ongoing Support: Complimentary 30-day refinement period to ensure your site is perfectly aligned with your vision

Credentials & Recognition

  • Squarespace Circle Member 🏆

  • 10+ Years Serving Creative Professionals

  • Specialized in Artist & Creative Professional Web Experiences

  • Proven Track Record of Transformative Online Presence

My Promise to You

More than a website refresh—a strategic partnership that elevates your online brand, showcases your creativity, and opens doors to new opportunities.

  • Before working with Elizabeth, my website was a costly, hidden corner of the internet. I needed a fresh start but worried about costs and finding someone who understood an artist's needs. I've now landed major clients, received countless compliments, and got an invitation to exhibit in Europe.

    ~ Allan Baillie, Fine Art Photographer

  • Experts have praised my site as 'well-designed', 'clear and uncluttered', and 'exceptionally well executed'. Personally, I couldn't be happier with the results.

    ~ Cheryl Dockery, CEO, Manta Wear

  • The end result of working with Elizabeth was a sophisticated e-commerce website that looks amazing, is easy to navigate, and that gives my customers the kind of experience I was looking for.

    ~ Sylvia Troconis, Multi-Disciplinary Artist

  • Thank you so much, Elizabeth. It was a pleasure working with you. I LOVE my new site!

    ~ Malina Cipleu, Glass Artist

  • Elizabeth really listened to my ideas, and helped me visualize and achieve a sophisticated and professional website. She took my existing drab website and and elevated it. I now have a website I am proud to share with clients!

    ~ Jasmine Zelaya, Fine Artist

  • Have I mentioned how happy I am with my website? It is so much better than I ever dreamed it would be, and it feels very "me," so thank you!

    ~ Tara Nazerali, Lexian Life Coaching

  • I was impressed with Elizabeth’s ability to go above and beyond. She made me feel like she really cares. I was pleased with the entire process.

    ~ April Terra Livingston, Arts Educator and Multi-Disciplnary Artist

  • A beautiful visual approach, technological mastery and a thorough understanding of media, have all been a part of my experience working with Elizabeth.

    ~ Carolina Otero Pardo, Multi-Disciplinary Artist

  • Absolutely the best person to work with, she puts soul into her work.

    ~ Howard Boggs, CEO. Private Industry.

  • I cannot recommend Elizabeth's services highly enough. I now have a beautifully designed portfolio site that showcases my artwork and stories in the best possible light. I constantly receive positive feedback. I couldn't be happier.

    ~ Nicole Jeffords, Author and Fine Artist

  • Elizabeth is creative, she understands the arts/creative industries, and she’s so easy to work with. I highly recommend her services.

    ~ Luisa Duarte, Fine Artist

  • The best part about working with Elizabeth was that she was able not only to deliver a beautiful website, but she also helped me make slight improvements to my bio and art statement, which made it all so easy for me.

    ~ Lorena Morales, Fine Artist

  • Elizabeth’s web design work on behalf of our arts foundation has helped us expand our international reach and presence. Her aesthetic sensibility and her content development​ skills have been an asset to our educational mission.

    ~ Mercedes Otero.

How it Works

  1. Initial Interest Form: Start by completing our brief online questionnaire. This helps me understand your website goals, current challenges, and vision for your refresh.

  2. Preliminary Review: I'll carefully review your submission and assess if we're a good fit. If your project aligns with my services, I'll reach out to schedule a 45-minute consultation.

  3. Strategy Consultation: During our dedicated consultation, we'll:

    • Deep dive into your website's current performance

    • Discuss your specific goals and challenges

    • Explore potential refresh strategies

    • Determine the most impactful improvements for your site

  4. Proposal & Agreement: If we're aligned on the approach, I'll provide:

    • Detailed project proposal

    • Service agreement

    • Invoice for the initial retainer

  5. Website Transformation: Once the agreement is signed and retainer is paid, I'll begin working my magic—refining your site with carefully crafted updates.

  6. Final Review: After completing the refresh, you'll receive a comprehensive review. Enjoy unlimited refinements within 30 days to ensure your site is exactly right.

What Happens Next?

Ready to take the first step? Complete our interest form below and let's explore how we can elevate your online presence.

Frequently Asked Questions

  • Design & Visual Transformation

    1. Brand Alignment

      • Color palette optimization

      • Typography refinement

      • Visual consistency across pages

      • Custom graphic element design

      • Mood board creation to match your artistic style

    2. Layout & User Experience

      • Navigation menu redesign

      • Responsive design improvements

      • Gallery and portfolio layout optimization

      • Creating intuitive user journeys

      • Reducing visual clutter

      • Enhancing visual hierarchy

    Functional Improvements

    1. Portfolio Showcase

      • Advanced gallery configurations

      • Lightbox and image display enhancements

      • Category and filtering options

      • Seamless project presentation

      • Mobile-friendly portfolio views

    2. Technical Performance

      • Site speed optimization

      • Image compression techniques

      • Minimal loading times

      • Mobile responsiveness testing

    Marketing & Conversion Optimization

    1. Strategic Content

      • About page storytelling

      • Call-to-action (CTA) placement

      • Compelling service descriptions

      • Contact form optimization

      • Client testimonial integration

    2. SEO Enhancements

      • Keyword optimization

      • Meta description refinement

      • Alt text for images

      • Site structure improvements

      • Local SEO tactics for creative professionals

    E-Commerce & Monetization

    1. Online Store Improvements

      • Product display optimization

      • Checkout process streamlining

      • Payment gateway integration

      • Pricing display strategies

    2. Booking & Consultation Flows

      • Integrated scheduling tools

      • Consultation request forms

      • Clear pricing presentation

      • Client intake questionnaires

      • Automated follow-up systems

    Platform-Specific Expertise

    • Squarespace customization

    Unique Creative Professional Needs

    • Artist statement page design

    • Exhibition/portfolio filtering

    • Press and media kit integration

    • Social media connection strategies

    • Newsletter signup optimization

  • 1. Website Access & Credentials

    • Login information for your current website

    • Domain registrar details (if applicable)

    2. Branding Assets (Optional)

    • Current logo files (high-resolution PNG, JPG, vector formats)

    • Brand color palette

    • Typography preferences

    • Any existing brand guidelines document

    • Style guide (if you have one)

    3. Content Inventory

    • List of pages you want to keep, modify, or remove

    • Samples of content you love from other websites

    • Professional bio or artist statement

    • High-quality portfolio images

    • Contact information you want displayed

    4. Business & Marketing Insights

    • Primary business goals for the website

    • Target audience description

    • Top 3-5 services or products you offer

    • Unique selling points

    • Competitive websites you admire

    • Current marketing challenges

    5. Technical Preferences

    • Specific functionality requirements

    • Integrations you need (email marketing integration, scheduling, e-commerce, etc.)

    6. Optional But Helpful Materials

    • Google Analytics data (if available)

    • Customer feedback about your current website

    • Examples of design styles that resonate with your brand

    What We'll Do Together

    Don't worry if you can't provide everything. Our initial consultation will help us fill in any gaps. The goal is to understand your vision and create a website that truly represents your creative work.

    Pro Tip: Spend 30-45 minutes gathering these materials before our first meeting. The more information you can provide, the more personalized and effective your website refresh will be!

  • Design & Development Exclusions

    • Complete Website Redesign: This is a refresh, not a total rebuild. We'll optimize and enhance your existing site structure.

    • Custom Coding from Scratch: Advanced custom programming or complex backend development

    • Third-Party App Development: Creating entirely new web applications or complex integrations

    Content Creation Limitations

    • Comprehensive Content Writing: While we'll help optimize existing content, we don't provide full copywriting services

    • Professional Photography: You'll need to provide your own high-quality images

    • Graphic Design Services: Extensive logo redesigns or complete brand identity overhauls

    Marketing & Business Services

    • Ongoing Marketing Support: This is a one-time refresh, not a continuous marketing retainer

    • Social Media Management: We won't manage your social media accounts

    • SEO Campaigns: While we'll implement basic SEO improvements, we don't provide ongoing SEO services

    Technical Constraints

    • Hosting Migration: We won't transfer your entire website to a new hosting platform

    • Domain Name Registration: Purchasing or transferring domain names is not included

    • Comprehensive Security Audit: Deep cybersecurity assessments are beyond the scope of this service

    What This Means for You

    This refresh focuses on strategic, impactful improvements that will immediately elevate your online presence. If you need more extensive services, we can discuss custom packages or referrals to specialized providers.

    Remember: Our goal is to maximize the potential of your existing website, creating a polished, professional online showcase for your creative work.

    Customization Options

    If you need services not included in the standard refresh, we offer:

    • À la carte additional services

    • Custom quote for more comprehensive projects

    • Recommendations for complementary service providers

  • Yes, absolutely! This website refresh service is tailored exclusively for Squarespace websites. As a Squarespace specialist, I focus on:

    Squarespace-Specific Optimization

    • Native Squarespace template customization

    • Advanced design tweaks within Squarespace's design editor

    • Leveraging Squarespace-specific features and blocks

    • Utilizing Squarespace's built-in SEO tools

    • Optimizing mobile responsiveness unique to Squarespace platforms

    What If I'm Not on Squarespace?

    • If you're using a different platform, I'd be happy to recommend:

      1. Squarespace migration services

      2. Referrals to platform-specific designers

      3. Consultation on platform selection

    Why Squarespace?

    • Clean, professional designs

    • User-friendly backend

    • Built-in marketing tools

    • Seamless e-commerce integration

    • Mobile-responsive templates

    • Easy content management

    Pro Tip: Not sure if you're on Squarespace? Check your website's URL bar or backend. If you're unsure, I can help you confirm during our initial consultation.