Etsy Versus Squarespace: Which one is right for you in 2024?
One of the things I sometimes get asked by illustrators and designers who are considering launching their own website with Squarespace is “how does this compare to Etsy?” Since I am not as familiar with Etsy as I am with Squarespace, I thought I’d do a little research on the matter so that I can provide an informed answer in the future.
In this post, I provide a side-by-side comparison of Squarespace and Etsy to help you figure out what would work best for your creative business. Let’s dive in, shall we?
With its low barriers to entry Etsy offers an ideal way to test the market for your offers. However, if you’re intent on building brand-recognition, there is a strong argument for setting up a website for your business, which carries greater credibility and gives you much more control over your branding and business growth.
Of course, there are other considerations, so let’s take a closer look in this infographic.
As this comparison shows, Etsy and Squarespace differ in important ways. What you elect to use will depend on where you are in your business, and what you want to prioritize today (you can always add a second option later).
Are you clear on your industry niche and your target customer? Factoring those considerations in will be an important key to making the right decision. I found an article with information on Etsy’s target audience, including demographic information and niche audiences that may be helpful.
The Good News: You Can Use Both!
If you’re considering building a presence on both, it might be helpful to know that Squarespace offers a way to integrate Etsy shop products and reviews on your website, making it easy for Etsy users to create their own online store on Squarespace while also continuing to manage their Etsy shop. Squarespace is focused on becoming the platform to “sell anything.”
While that sounds a little vague, it means that Squarespace can help you easily expand the number of income streams in your creative business. Beyond the ability to sell physical and digital products through an online store, Squarespace can also be used to provide access to gated course and other membership content, as well as manage reservations or book events, schedule coaching or consulting appointments and more.
If you’re interested in building a custom Squarespace site, get in touch. Or, if you’re more of the DIY type, and want to take advantage of a free 14-day trial on Squarespace to explore the platform, feel free to use my affiliate link, and get 10% off with the code PARTNER10 if you decide to subscribe.
Finally, if you’re interested in learning more about Squarespace as it applies specifically to artist portfolio websites, be sure to enter your email below to be notified about my upcoming free course on building a growth-focused Squarespace website.
