Navigating the Shifting Landscape of Print-on-Demand: A Call for Independent Choices
In a rapidly changing print-on-demand (POD) industry, artists face significant challenges, especially when partnering with venture-backed companies that prioritize profits over fair compensation.
In a recent article by the founder of Fine Art America, Sean Broihier, the author examines the current state of the industry, emphasizing the importance of independent platforms and the need for artists to take control of their sales channels.
You may have seen a previous blog post I published comparing leading online marketplaces for art. This post provides important insights that help build on that information, which is why I am sharing it here.
Key Takeaways:
Royalty Cuts: Many artists are experiencing declining sales and reduced royalties from their print-on-demand partners, leading to frustration and uncertainty about the future.
Transitioning Sales: Rather than abandoning their existing platforms immediately, artists are encouraged to find new POD partners with better royalty structures before making a change.
Independent vs. VC-Backed Companies: The article argues that the future of the POD industry lies with lean, independent companies that can offer artists greater control over pricing and royalties, as opposed to bloated, venture-capital-driven firms that prioritize rapid growth.
Artist Community and Support: By switching to platforms that align with their values, artists can support a healthier, independent ecosystem and foster a community that prioritizes fair compensation.
The Importance of Self-Promotion: Artists are encouraged to update their social media profiles to reflect their new POD partnerships, which can help direct sales and improve visibility on search engines.
The future belongs to lean, profitable, highly-automated companies that prioritize artists' rights and royalties.
As a website designer who specializes in helping artists and creatives establish their online presence, I understand the critical role that a strong, independent website plays in an artist's success.
Here’s why I think sharing this information can be valuable for my audience:
Empowering Artists: By educating artists about the implications of working with different POD platforms, I can empower them to make informed decisions that align with their values and long-term goals.
Highlighting Independent Options: Many artists may not realize that independent platforms can offer better terms and support. This knowledge can encourage them to seek alternatives that truly benefit their art and business.
Building Stronger Brands: A well-designed website can help artists maintain control over their branding and sales channels, enabling them to communicate their value effectively.
Fostering Community: By sharing insights on the industry and advocating for ethical practices, I can contribute to building a supportive community of artists who prioritize independence and integrity.
Disclaimer: While I am sharing insights from the article, I do not endorse Fine Art America or any specific POD platform. This post serves to inform artists about their options in the evolving landscape of print-on-demand services. I hope you find it helpful. Leave a comment below.
You can read the full article by Sean Broihier, Fine Art America's founder here. You may need to register with Medium to access the entire article.
