Website Audit for Visual Artists and Creatives

Most artist websites, even beautiful ones, bury what matters: the story isn't clear in the first five seconds, the path to inquire is confusing, and increasingly, the site is invisible to the AI search tools more and more buyers are starting with instead of Google.

A generic website audit checks for broken links and load speed. This one is built around how your specific audience — human and AI-powered search alike — actually finds and evaluates artists.

What This Audit Is

A structured, written diagnostic of your website — not a redesign, not a template swap. I bring design judgment and information-architecture expertise to evaluate how clearly your site organizes and presents your work, and hand you a plain-language, prioritized report on what's working, what's costing you, and exactly what to fix first.

What I Look At

Portfolio Flow & Information Architecture Is your work organized and sequenced in a way that speaks clearly to the audience it's meant for — or does it just look nice without telling a coherent story?

Commission & Inquiry Funnel When someone falls in love with your work, how many steps stand between that feeling and an actual inquiry? Every extra step is a lost client.

Print Shop / E-Commerce Experience (if applicable) Where buyers hesitate, abandon carts, or get confused before checkout.

AI & Search Readiness Whether your page titles, image descriptions, and artist bio give tools like Google AI Overviews, ChatGPT, and Perplexity enough clarity to actually find and recommend you — not just traditional search engines.

Pricing Transparency Not what you should charge — that's your call. Just whether your pricing is visible and clear enough that people don't quietly disappear instead of asking.

What You Get

A written report, delivered as a clean PDF, within 5 business days:

  • A plain-language snapshot of what's working and what's not

  • Section-by-section findings across all five audit areas

  • A prioritized action list — your top 5–7 fixes, ranked by impact vs. effort, so you know exactly where to start

No jargon. No 40-page report you'll never read. Just what to fix, and why it matters.

Who This Is For

You're a visual artist, illustrator, or maker with a website already live — and clients or collectors coming through it. You're not looking for a full redesign right now. You want to know, specifically, where your current site is costing you inquiries, sales, or visibility — including with the AI search tools reshaping how people discover artists in 2026.

$257 — Website Audit

Book Your Audit →

Frequently Asked Questions

  • No — this is a diagnostic, not a rebuild. You'll get clear, specific recommendations you can implement yourself, hand to a developer, or come back to me for.

  • More people are starting their search for artists and creative work inside AI tools like ChatGPT, Perplexity, and Google's AI Overviews instead of a traditional search engine. Those tools rely on how clearly your site's content — page titles, image descriptions, your artist bio — explains who you are and what you make. I'll flag where that clarity is missing, using the SEO tools already built into Squarespace.

  • No problem — the print shop/e-commerce section is skipped, and the audit focuses on portfolio flow, inquiries, and pricing clarity instead.

  • No — pricing strategy isn't something I advise on. What I do evaluate is whether your existing pricing information is clear and easy to find, since that affects whether people reach out at all.

  • Just your website URL and a short note on what you sell or offer (originals, commissions, prints, etc.) so I know what to evaluate.

  • Reply to the delivery email — I'm happy to clarify anything in the report.

  • No — I evaluate everything from your live, public-facing site (page source, on-page content, and what's visible to visitors and search tools), so there's no need to hand over backend credentials.

  • This audit is built specifically around Squarespace — including its built-in SEO and page-settings tools — so recommendations are only this precise for Squarespace sites. If you're on a different platform, reach out and I can let you know if I can help.