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This archive contains writing that reflects an earlier phase of my work focused on practical guidance. Today, I apply these principles through private collaborations with artists and independent practitioners who want their work presented with clarity and intention.

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Getting Started, Marketing Elizabeth MacLean Getting Started, Marketing Elizabeth MacLean

Track Your Art's Online Presence: Smart Google Alert Tips for Creatives

As a creative, your work is your fingerprint. Whether you’re a visual artist, illustrator, author, or pattern designer, what you create sets you apart. But, protecting your brand and intellectual property can feel like a major task. Fortunately, there’s a simple, free tool that can help you keep an eye on things: Google Alerts. Here’s how to set it up step-by-step.

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A digital version of "The Art of Framing" a free customizable lead magnet for visual artists

Free Customizable Lead Magnet for Visual Artists: Framing Guide

Build your email list with this pre-written, beautifully designed 14-page editable Canva template. Give your fans and art collectors a framing guide, with expert recommendations and resources. Customize as much or as little as you want.

  • Drag and drop images of your own work into the document;

  • Modify the color palette with your brand colors;

  • Edit the text as desired.

Or, simply personalize the guide by adding your name and contact information. It’s all ready to go, so it really is THAT easy!

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