Brand Strategy + Digital Strategy for E-Commerce Brand

Manta Wear is an Austin family-owned e-commerce business focused on a signature line of 100% cotton Manta clothing for men and women.

The client came to me looking for ways to update their brand and messaging, because the brand was finding new appeal with customers who were working from home. The objective for this project was to rebrand to better target audiences who place a premium on comfort and sustainability.

The rebrand was designed around a few simple idea: “the ability to move through your day in natural comfort.” To reinforce the most important brand attribute, the logo now incorporates a cotton motif.

Messaging and visuals hone in on Manta’s easy care and versatility, and highlight the clothing’s attention to quality and extreme durability. These are all attributes that resonate with minimalists, travelers/wanderers, health and wellness enthusiasts, as well as the ‘work from home’ crowd.

Recommendations were made to improve site organization for search purposes, and improved rankings.

And, to capitalize on a loyal brand following, marketing strategies were also suggested to help increase the number of items per transaction.

Website Audit
Brand Strategy
Digital Strategy
Tag Line and Dedicated Keyword
SEO Copywriting
Photoshoot Art Direction

Note: The client worked with her longtime Shopify developer on the design implementation.