Marketing Elizabeth MacLean Marketing Elizabeth MacLean

Enhancing Your Artist Portfolio Website: Unleashing the Power of Creative Pop-Ups

As artists, it's essential to capture the attention of our audience and cultivate a loyal following. In this post we're going to explore a powerful yet often overlooked resource for building your email list: promotional pop-ups. Prepare to discover a variety of pop-up ideas that will encourage site visitors to join your artistic community. It's time to embrace this underutilized resource and watch your list-building efforts thrive!

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Marketing Elizabeth MacLean Marketing Elizabeth MacLean

Leaving Mailchimp, and Ready to Step-Up Your Email Marketing Game?

Email marketing is, hands down, one of the most powerful tools you can use in your creative business. A well-maintained email list can drive traffic to your website, help attract potential new fans and customers to your work, and boost your overall revenue. However, as you may have heard, Mailchimp recently announced a major change to its pricing plans that may make it more difficult for small business owners to fully take advantage of the power of email marketing.

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Marketing Elizabeth MacLean Marketing Elizabeth MacLean

How to Customize a Free Lead Magnet Template for Visual Artists, in Canva: Step-by-Step Instructions.

As a creative business owner, I know, from first-hand experience one of the things we all struggle with at one time or another is building an email list. And, because I work with a lot of artists, I know that coming up with a lead magnet (or opt-in freebie) that is right for their particular audience can be challenging. I got to work, and created a lead magnet specifically for visual artists that is better aligned with what you do, and also addresses an audience ‘pain point’ or FAQ. In this post, I provide step-by-step instructions on how to customize the shared template inside Canva.

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Marketing Elizabeth MacLean Marketing Elizabeth MacLean

Are You Using These Email Marketing Features to Powerfully Level-Up Your Newsletter?

You’re probably already using an email marketing service in your business as a way to share your new works and launch special promotions with your subscribers. However, you may not be taking advantage of some of the lesser known and newer features that are available to make your newsletter the best it can be — both in presentation and in performance. In this post, I provide three email marketing features that will help you power up your newsletter.

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Marketing Elizabeth MacLean Marketing Elizabeth MacLean

The Most Important Thing You Need to Grow your Business Online

Every now and then, I’ll hop on to Twitter to see what’s happening, and yesterday I noticed that #DeleteFacebook was trending. We’ve all seen those calls to delete social media, which seem to come and go mostly, but not always, around concerns about data privacy. I don’t judge others for signing off or deleting their accounts (I’ve felt that way at some point myself), but I also see the value so many of these tech companies provide. As someone who has a pretty good understanding of the media industry, this is what I can tell you: both sides of the argument are valid.

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A digital version of "The Art of Framing" a free customizable lead magnet for visual artists

Free Customizable Lead Magnet for Visual Artists: Framing Guide

Build your email list with this pre-written, beautifully designed 14-page editable Canva template. Give your fans and art collectors a framing guide, with expert recommendations and resources. Customize as much or as little as you want.

  • Drag and drop images of your own work into the document;

  • Modify the color palette with your brand colors;

  • Edit the text as desired.

Or, simply personalize the guide by adding your name and contact information. It’s all ready to go, so it really is THAT easy!

D O W N L O A D  ➢

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Welcome! I’m Dr. Elizabeth MacLean.

I’m a media and communications consultant, art director/designer and educator who helps visual artists and creatives launch and grow their online presence through custom Squarespace services, training and writing. I built my consulting business by helping my creative entrepreneur clients shine online - without the overwhelm.

When I’m I'm not working, I’m dedicated to my own creative projects, and to being a dog-mom to my 10-year old rescue pup. I live in San Miguel de Allende, Mexico, and Austin, USA, and am originally from Venezuela.

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