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This archive contains writing that reflects an earlier phase of my work focused on practical guidance. Today, I apply these principles through private collaborations with artists and independent practitioners who want their work presented with clarity and intention.

Popular Posts

Website Copy Elizabeth MacLean Website Copy Elizabeth MacLean

Should Artists Include a Hero Statement On Their Portfolio Website?

Did you know that adding a hero statement to your portfolio website can help to retain first-time visitors AND improve your site’s SEO?! Because it contains all the information a person needs in order to know if you and your work are right for them, it is a simple way to retain visitors who are discovering you, and your work, for the first time.

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A digital version of "The Art of Framing" a free customizable lead magnet for visual artists

Free Customizable Lead Magnet for Visual Artists: Framing Guide

Build your email list with this pre-written, beautifully designed 14-page editable Canva template. Give your fans and art collectors a framing guide, with expert recommendations and resources. Customize as much or as little as you want.

  • Drag and drop images of your own work into the document;

  • Modify the color palette with your brand colors;

  • Edit the text as desired.

Or, simply personalize the guide by adding your name and contact information. It’s all ready to go, so it really is THAT easy!

D O W N L O A D  ➢