Did you know that adding a hero statement to your portfolio website can help to retain first-time visitors AND improve your site’s SEO?! Because it contains all the information a person needs in order to know if you and your work are right for them, it is a simple way to retain visitors who are discovering you, and your work, for the first time.

Your website’s home page is a crucial part of your online presence. It’s usually the first thing people see when they visit your site, and it sets the tone for the rest of their experience. It’s also critical to get things right on your home page because it is the page that gets the most attention.

But what if you don't know where to start? I've got you covered with seven ways you can optimize your artist website home page.

Countdown timers are a tried and true tool in email marketing. Use them to help drive online sales during periods of high sales, or during launches and special promotions. This video provides step-by-step instruction on how to set up a countdown timer in Flodesk emails.

This post includes prompts and tips to help you craft (or edit) your artist bio and artist statement like a pro. There are no hard or fast rules, but there are a few industry conventions that are associated with ‘communicating professionally,’ so, depending on your professional objectives, I’ve included them for your consideration.