Marketing Elizabeth MacLean Marketing Elizabeth MacLean

Connecting with Your Audience: Visual Artists Who Lead with Authenticity

As a visual artist, the process of creating something meaningful and beautiful is what drives you. But when it comes to promoting your work, finding the right balance between self-promotion and being genuine can be a challenge. You don't want to feel like a pushy salesperson or risk turning off potential customers. So, how can you market your work to your audience in an authentic way? In this post, we'll explore inspiring examples of artists that lead with authenticity.

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Website Tips, Marketing, Examples and Case Studies Elizabeth MacLean Website Tips, Marketing, Examples and Case Studies Elizabeth MacLean

Four Inspiring Visual Artist Videos, from Delightful Intros to Engaging Studio Visits

In January of 2021, Contently, an industry authority on content marketing, surveyed their community to find out what they thought their most important content format would be, based on what best aligns with consumer preferences. Survey said (in my best game show host voice): “blog posts,” followed closely by “videos.”

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10 Common Artist Website Mistakes, And What To Do Instead

An artist’s portfolio site is so much more than a collection of artworks. It is also a business and marketing tool that is capable of attracting new business, and generating profitable, sustainable growth over time. Whether you are thinking about creating your first site, or if you've had a site for years, here are a few things to avoid, and a few things you can implement instead.

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Squarespace Websites, Website Tips, Marketing Elizabeth MacLean Squarespace Websites, Website Tips, Marketing Elizabeth MacLean

Wix Versus Squarespace: Which is Better for Creative Businesses and Brands?

Squarespace and Wix are both great website builder platforms, but they also stack up very differently based on where you currently are in your business, and where you might want to take it in the future. In this infographic post, I’m going to share a snapshot comparison of both website builders, so you can identify some of the features that are important to you at a glance.

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Squarespace Versus Wordpress: Which is Best for Your Creative Business?

One of the questions I get asked most is “which website builder is best?” The answer to that question is “it depends.” There are a lot of options on the market, so it really boils down to what kind of features and functionality you’re looking for, as well as your degree of comfort with the tech side of things. Both Squarespace and Wordpress offer powerful solutions, so I’ve created an infographic for comparison.

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Website Tips, Examples and Case Studies Elizabeth MacLean Website Tips, Examples and Case Studies Elizabeth MacLean

Anatomy of a Successful Artist Portfolio Website: Paweł Jońca, Illustration Artist

In this post, I review the website of one of Poland’s most renowned illustrators, Paweł Jońca, who is based in Warsaw. There is so much about this site that we can all learn from. Admire Paweł’s amazing work when you visit his site, but before you do, let’s review a few web design practices that I believe make this website stand out from the competition.

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A digital version of "The Art of Framing" a free customizable lead magnet for visual artists

Free Customizable Lead Magnet for Visual Artists: Framing Guide

Build your email list with this pre-written, beautifully designed 14-page editable Canva template. Give your fans and art collectors a framing guide, with expert recommendations and resources. Customize as much or as little as you want.

  • Drag and drop images of your own work into the document;

  • Modify the color palette with your brand colors;

  • Edit the text as desired.

Or, simply personalize the guide by adding your name and contact information. It’s all ready to go, so it really is THAT easy!

D O W N L O A D  ➢

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Welcome! I’m Dr. Elizabeth MacLean.

I’m a media and communications consultant, art director/designer and educator who helps visual artists and creatives launch and grow their online presence through custom Squarespace services, training and writing. I built my consulting business by helping my creative entrepreneur clients shine online - without the overwhelm.

When I’m I'm not working, I’m dedicated to my own creative projects, and to being a dog-mom to my 10-year old rescue pup. I live in San Miguel de Allende, Mexico, and Austin, USA, and am originally from Venezuela.

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