In the world of fine art photography, presenting a portfolio that truly reflects the essence of the artist’s work is paramount. When Allan Baillie, a renowned fine art photographer based in New York and San Miguel de Allende, approached me for a custom Squarespace site, he sought more than just a digital platform. He needed a website that could encapsulate the sublime beauty of his black and white botanical photographs while paving the way for new projects and opportunities. This case study delves into how we achieved this through a bespoke Squarespace design that elegantly showcases Allan’s unique artistic vision.

If you’re in the process of creating/revamping a website or social media, it helps to get organized when it comes to planning a photoshoot that will yield a range of images for your creative business.

Whether you are taking the images yourself, enlisting the help of a friend, or hiring a professional photographer, planning ahead for a photo shoot also allows you to think carefully about what you would like your pictures to convey about yourself as an artist.

This post is designed to help you think about incorporating a broader range of imagery that can help capture the attention of your audience and set the tone for the kind of relationship you’d like to have with your fans and collectors.

In January of 2021, Contently, an industry authority on content marketing, surveyed their community to find out what they thought their most important content format would be, based on what best aligns with consumer preferences. Survey said (in my best game show host voice): “blog posts,” followed closely by “videos.”

If you’re an artist who is interested in building momentum around a particular social, cultural, environmental or political issue that is meaningful to you, and you’ve been struggling with how to present your work on your website, this post is for you.

In this post, I review the website of one of Poland’s most renowned illustrators, Paweł Jońca, who is based in Warsaw. There is so much about this site that we can all learn from. Admire Paweł’s amazing work when you visit his site, but before you do, let’s review a few web design practices that I believe make this website stand out from the competition.