Round Up: Three Inspiring Artist/Activist Portfolio Website Examples
If you’re an artist who is interested in building momentum around a particular social, cultural, environmental or political issue that is meaningful to you, and you’ve been struggling with how to present your work on your website, this post is for you.
Five Ways to Style Your Online Portfolio with Gallery Layouts
In this post, we’ll review some of the layout options available for portfolio pages in Squarespace 7.1, including a few that will add an additional layer of interactivity to your online portfolio.
30 Effective Call-to-Action Phrases for Growth-Driven Websites
In this post, I share 30 effective call to action (CTA) examples that you can implement on your artist website and/or social media to encourage your visitors to interact with your brand in the way you want, whether that is to purchase your product or find out more about your services.
Wix Versus Squarespace: Which is Better for Creative Businesses and Brands?
Squarespace and Wix are both great website builder platforms, but they also stack up very differently based on where you currently are in your business, and where you might want to take it in the future. In this infographic post, I’m going to share a snapshot comparison of both website builders, so you can identify some of the features that are important to you at a glance.
Why I Only Build Squarespace Sites for My Clients
I used to build client sites on other platforms, and now I only build sites using this design-driven, user-friendly, performance-focused solution. Here are the reasons I recommend Squarespace as a preferred solution for creative entrepreneurs who operate in visual-first industries.
Squarespace Versus Wordpress: Which is Best for Your Creative Business?
One of the questions I get asked most is “which website builder is best?” The answer to that question is “it depends.” There are a lot of options on the market, so it really boils down to what kind of features and functionality you’re looking for, as well as your degree of comfort with the tech side of things. Both Squarespace and Wordpress offer powerful solutions, so I’ve created an infographic for comparison.
How to Automatically Update the Copyright Year on Your Website
In this post, I’ll show you how to add some code to your Squarespace website footer so that you never have to update the copyright year again. Adding this line of html code is super easy, so don’t be afraid to try it — even if you’ve never added code to your Squarespace site before.
Anatomy of a Successful Artist Portfolio Website: Paweł Jońca, Illustration Artist
In this post, I review the website of one of Poland’s most renowned illustrators, Paweł Jońca, who is based in Warsaw. There is so much about this site that we can all learn from. Admire Paweł’s amazing work when you visit his site, but before you do, let’s review a few web design practices that I believe make this website stand out from the competition.
How to Create a Logo for Free Using Squarespace Logo Maker
In this video, I’ll show you how easy it is to create a professional logo using Squarespace Logo Maker. Whether you are creating a logo for your business, product or collection, you’ll find lots of options to explore within this app. Follow the step-by-step instructions, but you’ll see how intuitive it is.
How to Create a Logo for Free Using Canva
In this video, I’ll show you how easy it is to create a professional, beautifully designed logo using Canva. Whether you are creating a logo for your business, or for a product or collection, you’ll find a large selection of customizable design templates to choose from. Did I mention that no design skills are required?
The Most Important Thing You Need to Grow your Business Online
Every now and then, I’ll hop on to Twitter to see what’s happening, and yesterday I noticed that #DeleteFacebook was trending. We’ve all seen those calls to delete social media, which seem to come and go mostly, but not always, around concerns about data privacy. I don’t judge others for signing off or deleting their accounts (I’ve felt that way at some point myself), but I also see the value so many of these tech companies provide. As someone who has a pretty good understanding of the media industry, this is what I can tell you: both sides of the argument are valid.
10 Email Opt-Ins that Are Ideal for Artists and Creatives
We all know how important list-building can be to a creative business. Give your new site visitors a reason to become an email subscriber. Implement one or more of these opt-in ideas to start building new leads for your business today.
How to craft a bio and artist statement: Writing prompts and tips to help you get it done.
This post includes prompts and tips to help you craft (or edit) your artist bio and artist statement like a pro. There are no hard or fast rules, but there are a few industry conventions that are associated with ‘communicating professionally,’ so, depending on your professional objectives, I’ve included them for your consideration.
Free Customizable Lead Magnet for Visual Artists: Framing Guide
Build your email list with this pre-written, beautifully designed 14-page editable Canva template. Give your fans and art collectors a framing guide, with expert recommendations and resources. Customize as much or as little as you want.
Drag and drop images of your own work into the document;
Modify the color palette with your brand colors;
Edit the text as desired.
Or, simply personalize the guide by adding your name and contact information. It’s all ready to go, so it really is THAT easy!
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Welcome! I’m Dr. Elizabeth MacLean.
I’m a media and communications consultant, art director/designer and educator who helps visual artists and creatives launch and grow their online presence through custom Squarespace services, training and writing. I built my consulting business by helping my creative entrepreneur clients shine online - without the overwhelm.
When I’m I'm not working, I’m dedicated to my own creative projects, and to being a dog-mom to my 10-year old rescue pup. I live in San Miguel de Allende, Mexico, and Austin, USA, and am originally from Venezuela.
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