In this post, I’ll be covering how to effectively prepare your blog posts for publishing inside Squarespace 7.1. I'll cover how to create your post, but more importantly, to how to use categories, tags, and SEO descriptions to improve your overall site SEO. Plus, I've included a helpful video tutorial to visually guide you through the process. Whether you're new to Squarespace or want to enhance your current blogging skills, this post has you covered.

In the ever-evolving world of social media, it's helpful to create a custom links page on your Squarespace website. A custom links page allows you to showcase multiple links in one place, making it easier for your followers to explore your artwork, content, products, or services. In this step-by-step guide, we'll walk you through the process of creating a custom links page for your Instagram profile on Squarespace.

When it comes to building a website, creating a unique and memorable online identity is crucial. One important aspect of establishing your brand's presence is having a custom domain name. You’ll have 3 options when it comes to customizing your built-in domain in Squarespace (purchase a new domain, connect an existing domain, or update the Squarespace built-in domain. In this post, we’ll walk through each of those options, and how to set them up inside Squarespace 7.1, step-by-step.

As artists, it's essential to capture the attention of our audience and cultivate a loyal following. In this post we're going to explore a powerful yet often overlooked resource for building your email list: promotional pop-ups. Prepare to discover a variety of pop-up ideas that will encourage site visitors to join your artistic community. It's time to embrace this underutilized resource and watch your list-building efforts thrive!

Pop-ups are a powerful tool for capturing visitor attention, promoting special offers, and growing your email list. If you're using Squarespace 7.1, you're in luck! Squarespace makes it easy to set up pop-ups without any coding knowledge. In this step-by-step tutorial, we'll guide you through the process of creating a pop-up within your Squarespace website.

In this step-by-step video tutorial, I'll show you how to effortlessly add your Instagram feed to your Squarespace 7.1 site, enabling you to display your latest posts to your site visitors in a beautiful and consistent manner.

As an artist, your website is your online portfolio, your storefront, and your digital representation to the world. It's essential to make sure that it looks professional, engaging, and easy to use. That's where a Squarespace web designer comes in. Here are ten reasons why you should consider hiring a Squarespace web designer for your website.

In this post, we're diving into the art of customizing your browser icon or Favicon, in Squarespace 7.1. This is a small detail that sets professional websites apart from the amateurs, so if you don’t have one yet, there is no better time! It's easy to do. Inside you'll find a step-by-step tutorial on creating a simple custom browser icon or favicon in the free version of Canva, and uploading it to your Squarespace 7.1 website.

Are you eager to make your portfolio website the best it can be? I've got some valuable insights to share with you. In this blog post, we're going to focus on the key areas that will make your portfolio website shine and leave a lasting impression on your visitors. From design elements to content strategies, we'll explore essential aspects, in the form of tips, that can help transform your website from ordinary to extraordinary.

As a visual artist, the process of creating something meaningful and beautiful is what drives you. But when it comes to promoting your work, finding the right balance between self-promotion and being genuine can be a challenge. You don't want to feel like a pushy salesperson or risk turning off potential customers. So, how can you market your work to your audience in an authentic way? In this post, we'll explore inspiring examples of artists that lead with authenticity.

In this post, I provide a brief comparison of 10 leading art marketplaces, including popular platforms like Etsy, RedBubble, Saatchi Art, Artfinder, and more. We'll examine the benefits and drawbacks of each platform, as well as the associated costs and fees, to help you make an informed decision and find the best platform for your art.

In this blog post, I explore how the power of AI, and specifically Chat GPT, can be used to gather important information about ideal customers. To put the tool to the test, I used a simple ‘role play’ prompt and a ‘conversation’ between an artist and the head of a leading art gallery in New York or LA, to try to bring some clarity to what this ideal client might be searching for when it comes to adding an artist to the gallery roster.

One of the questions I get from clients who have an existing site is “Can Squarespace host my domain? The answer is yes. But, you need to know that you have 2 options. The first option is to transfer your domain to Squarespace when you launch your new site. The second option is to keep your domain with your existing registrar and connect to it from your new site. In this post, we’ll review each of these options.

If you’re in the process of creating/revamping a website or social media, it helps to get organized when it comes to planning a photoshoot that will yield a range of images for your creative business.

Whether you are taking the images yourself, enlisting the help of a friend, or hiring a professional photographer, planning ahead for a photo shoot also allows you to think carefully about what you would like your pictures to convey about yourself as an artist.

This post is designed to help you think about incorporating a broader range of imagery that can help capture the attention of your audience and set the tone for the kind of relationship you’d like to have with your fans and collectors.

Email marketing is, hands down, one of the most powerful tools you can use in your creative business. A well-maintained email list can drive traffic to your website, help attract potential new fans and customers to your work, and boost your overall revenue. However, as you may have heard, Mailchimp recently announced a major change to its pricing plans that may make it more difficult for small business owners to fully take advantage of the power of email marketing.

As a creative business owner, I know, from first-hand experience one of the things we all struggle with at one time or another is building an email list. And, because I work with a lot of artists, I know that coming up with a lead magnet (or opt-in freebie) that is right for their particular audience can be challenging. I got to work, and created a lead magnet specifically for visual artists that is better aligned with what you do, and also addresses an audience ‘pain point’ or FAQ. In this post, I provide step-by-step instructions on how to customize the shared template inside Canva.

One of the things I sometimes get asked by illustrators and designers who are considering launching their own website with Squarespace is “how does this compare to Etsy?” In this post, I provide a side-by-side comparison of Squarespace and Etsy to help you figure out what would work best for your creative business.

You’re probably already using an email marketing service in your business as a way to share your new works and launch special promotions with your subscribers. However, you may not be taking advantage of some of the lesser known and newer features that are available to make your newsletter the best it can be — both in presentation and in performance. In this post, I provide three email marketing features that will help you power up your newsletter.

Here is a step-by-step video tutorial that goes over three ways you can embed a PDF document in your Squarespace 7.1. website.

Did you know that adding a hero statement to your portfolio website can help to retain first-time visitors AND improve your site’s SEO?! Because it contains all the information a person needs in order to know if you and your work are right for them, it is a simple way to retain visitors who are discovering you, and your work, for the first time.