Squarespace Websites, Website Tips Elizabeth MacLean Squarespace Websites, Website Tips Elizabeth MacLean

Three Simple Ways to Customize the Built-in Domain in Squarespace

When it comes to building a website, creating a unique and memorable online identity is crucial. One important aspect of establishing your brand's presence is having a custom domain name. You’ll have 3 options when it comes to customizing your built-in domain in Squarespace (purchase a new domain, connect an existing domain, or update the Squarespace built-in domain. In this post, we’ll walk through each of those options, and how to set them up inside Squarespace 7.1, step-by-step.

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Website Tips, Website Copy Elizabeth MacLean Website Tips, Website Copy Elizabeth MacLean

Seven Ways To Quickly Strengthen Your Home Page

Your website’s home page is a crucial part of your online presence. It’s usually the first thing people see when they visit your site, and it sets the tone for the rest of their experience. It’s also critical to get things right on your home page because it is the page that gets the most attention.

But what if you don't know where to start? I've got you covered with seven ways you can optimize your artist website home page.

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Squarespace Websites, Website Tips Elizabeth MacLean Squarespace Websites, Website Tips Elizabeth MacLean

How to Implement a Video Background in Squarespace 7.1

One of the features Squarespace recently introduced is the ability to upload videos directly up to a site. In this post, I demonstrate how to use this feature to incorporate a background video in a header or banner in Squarespace 7.1. Use this effect to achieve a unique, and engaging visual experience on your site.

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Website Tips, Marketing, Examples and Case Studies Elizabeth MacLean Website Tips, Marketing, Examples and Case Studies Elizabeth MacLean

Four Inspiring Visual Artist Videos, from Delightful Intros to Engaging Studio Visits

In January of 2021, Contently, an industry authority on content marketing, surveyed their community to find out what they thought their most important content format would be, based on what best aligns with consumer preferences. Survey said (in my best game show host voice): “blog posts,” followed closely by “videos.”

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Website Tips Elizabeth MacLean Website Tips Elizabeth MacLean

A Basic Guide to Choosing Fonts for a Cohesive Visual Identity

Professional designers will usually agree on this point. You can separate great design from average design by the use of typography. There is a lot to learn about typography, as in any field, but there are also a few basic rules that will help you avoid making mistakes related to font use. In this post, I’m deliberately keeping things simple so that you can create a standout brand identity without getting lost in too much detail.

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10 Common Artist Website Mistakes, And What To Do Instead

An artist’s portfolio site is so much more than a collection of artworks. It is also a business and marketing tool that is capable of attracting new business, and generating profitable, sustainable growth over time. Whether you are thinking about creating your first site, or if you've had a site for years, here are a few things to avoid, and a few things you can implement instead.

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Squarespace Websites, Website Tips, Marketing Elizabeth MacLean Squarespace Websites, Website Tips, Marketing Elizabeth MacLean

Wix Versus Squarespace: Which is Better for Creative Businesses and Brands?

Squarespace and Wix are both great website builder platforms, but they also stack up very differently based on where you currently are in your business, and where you might want to take it in the future. In this infographic post, I’m going to share a snapshot comparison of both website builders, so you can identify some of the features that are important to you at a glance.

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Why I Only Build Squarespace Sites for My Clients

I used to build client sites on other platforms, and now I only build sites using this design-driven, user-friendly, performance-focused solution. Here are the reasons I recommend Squarespace as a preferred solution for creative entrepreneurs who operate in visual-first industries.

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Squarespace Versus Wordpress: Which is Best for Your Creative Business?

One of the questions I get asked most is “which website builder is best?” The answer to that question is “it depends.” There are a lot of options on the market, so it really boils down to what kind of features and functionality you’re looking for, as well as your degree of comfort with the tech side of things. Both Squarespace and Wordpress offer powerful solutions, so I’ve created an infographic for comparison.

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How to Automatically Update the Copyright Year on Your Website

In this post, I’ll show you how to add some code to your Squarespace website footer so that you never have to update the copyright year again. Adding this line of html code is super easy, so don’t be afraid to try it — even if you’ve never added code to your Squarespace site before.

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Website Tips, Examples and Case Studies Elizabeth MacLean Website Tips, Examples and Case Studies Elizabeth MacLean

Anatomy of a Successful Artist Portfolio Website: Paweł Jońca, Illustration Artist

In this post, I review the website of one of Poland’s most renowned illustrators, Paweł Jońca, who is based in Warsaw. There is so much about this site that we can all learn from. Admire Paweł’s amazing work when you visit his site, but before you do, let’s review a few web design practices that I believe make this website stand out from the competition.

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Marketing, Website Tips Elizabeth MacLean Marketing, Website Tips Elizabeth MacLean

How to Create a Logo for Free Using Canva

In this video, I’ll show you how easy it is to create a professional, beautifully designed logo using Canva. Whether you are creating a logo for your business, or for a product or collection, you’ll find a large selection of customizable design templates to choose from. Did I mention that no design skills are required?

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A digital version of "The Art of Framing" a free customizable lead magnet for visual artists

Free Customizable Lead Magnet for Visual Artists: Framing Guide

Build your email list with this pre-written, beautifully designed 14-page editable Canva template. Give your fans and art collectors a framing guide, with expert recommendations and resources. Customize as much or as little as you want.

  • Drag and drop images of your own work into the document;

  • Modify the color palette with your brand colors;

  • Edit the text as desired.

Or, simply personalize the guide by adding your name and contact information. It’s all ready to go, so it really is THAT easy!

D O W N L O A D  ➢

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Welcome! I’m Dr. Elizabeth MacLean.

I’m a media and communications consultant, art director/designer and educator who helps visual artists and creatives launch and grow their online presence through custom Squarespace services, training and writing. I built my consulting business by helping my creative entrepreneur clients shine online - without the overwhelm.

When I’m I'm not working, I’m dedicated to my own creative projects, and to being a dog-mom to my 10-year old rescue pup. I live in San Miguel de Allende, Mexico, and Austin, USA, and am originally from Venezuela.

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